B2B2C eCommerce: Model Whitepaper - SmartOSC

B2B2C eCommerce: Model Whitepaper As the world of commerce is moving towards Omnichannel, the boundaries that once clearly separated eCommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C. Many retailers […]

B2B2C eCommerce: A Guide to Overcoming 3 Key Challenges - SmartOSC

B2B2C eCommerce: A Guide to Overcoming 3 Key Challenges   More and more eCommerce businesses are changing how they operate to the business-to-business-to-consumer (B2B2C) model for the variety of benefits it brings.   However, B2B2C eCommerce does come with its own issues, so together with our partners at Liferay, we’ve put together a guide to […]

B2B2C eCommerce: Model Whitepaper - SmartOSC

B2B2C eCommerce: Model Whitepaper As the world of commerce is moving towards Omnichannel, the boundaries that once clearly separated eCommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C. Many retailers […]